New online sitcom for football fans by Dominos Pizza

Dominos aims to create engagement with football fans in its customer base  with its new online mini-series “The Support Group”. Created by Arena Media, and production companies Bwark and Zodiac Active, the the 12-eposide mini series will airon every Thursday from today on Domino’s YouTube channel, The Sun Online, Football365.com and Yahoo.

The script team for the online sitcom will aim to offer football fans a breakdown of the weekend’s football news, as the central characters Geoff, Ronnie, Martin and Spencer exchange gossip in response to the actual stories from the weekend.

Digital content marketing is a great way to create long term engagement with online community and the pizza brand is actively using this channel. The script team for the online sitcom will aim to offer football fans a breakdown of the weekend’s football news, as the central characters Geoff, Ronnie, Martin and Spencer exchange gossip in response to the actual stories from the weekend.

http://www.mediaweek.co.uk/channel/digital/article/1174650/Dominos-creates-online-sitcom-football-fans/

The Support Group: Domino's unveils online football-themed sitcom

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