Primary Market Research
Primary market researches vary from large-scale market researches to on-site customer surveys, web analytics reports or questionnaires. These researches are helpful to address a specific topic such as web stats (traffic sources, decision making process, transaction and sales analysis, conversion analysis etc.), consumer behaviour, awareness and recognition, brand loyalty and gather first-hand data.
Which steps should you take?
- Deciding on the methodology and sample size
- Choosing appropriate tools & channels
- Creating report templates
- Analysing results and putting together a detailed analysis and/or an executive summary.
Secondary Market Research
Secondary market researches provide powerful information to understand market dynamics, analyse competition and develop relevant marketing, PR & business development strategies. Today, there are a lot of resources which are available online for free. The key elements of this service are finding relevant resources, accurate and up-to-date data and harmonising the data in-line with project needs and given targets.