Market Research

Primary Market Research

Primary market researches vary from large-scale market researches to on-site customer surveys, web analytics reports or questionnaires. These researches are helpful to address a specific topic such as web stats (traffic sources, decision making process, transaction and sales analysis, conversion analysis etc.), consumer behaviour, awareness and recognition, brand loyalty and gather first-hand data.

Which steps should you take?

  • Deciding on the methodology and sample size
  • Choosing appropriate tools & channels
  • Creating report templates
  • Analysing results and putting together a detailed analysis and/or an executive summary.

Secondary Market Research

Secondary market researches provide powerful information to understand market dynamics, analyse competition and develop relevant marketing, PR & business development strategies. Today, there are a lot of resources which are available online for free. The key elements of this service are finding relevant resources, accurate and up-to-date data and harmonising the data in-line with project needs and given targets.

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