Strategic Multi-channel Marketing

Strategic multi-chanel marketing  is essential for every businesses to meet their business objectives. Starting with market analysis and extending to campaign execution, this model is applicable to new projects, new products, start-up businesses or existing projects, products or organisations.

A strategic marketing plan should include the following topics:

  • Market and competition analysis
  • SWOT analysis
  • Target audience segmentation
  • Core marketing strategy design
  • Strategic road map
  • Marketing goals and KPIs
  • Campaign design and execution
  • Marketing mix design and application
  • Media planning
  • Monitoring and reporting

Contact me on fusun@smartndigital.com for strategic multichannel marketing plans for your business.

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